As an eCommerce business or a SaaS company, you always work on new features or products. To successfully launch your product lines and spread the word about them among customers, creating a specific conversion rate optimization strategy is important. Most of the time, this is regarding websites. So, if you don’t have a website, make sure to hire a developer or use online marketplaces to create your eCommerce store. Later, you can make additions such as real estate chatbot to improve user experience, pop-up ads, etc.
Next, optimizing your website for users and search engines is time. After that, let’s see what steps you can take to boost your leads’ conversion rates.
Three ways to improve conversion rates
Every company’s mission in their business activities is to get more traffic and leads. Bringing more conversions and getting more customers is one step ahead of that mission. So, let’s see how you can achieve
1. Use CTAs on different pages
Most customers don’t know what they need to do to achieve their goals with your website or brand. Your mission is to not only help them out through customer support or provide an excellent experience but also guide them on your website. For this, CTAs have proved to work the best since they allow users to go from page to page and dig into your website in more detail.
Moreover, CTAs help your website visitors avoid distractions such as banners or video content and focus on what they need to do next. It’s a great way to take your leads and prospects through the sales funnel and close more sales. Moreover, you can also grow your audience over time by providing an excellent experience. If you decide to work on using call-to-actions, make sure to implement them a lot in your blog articles. Next, you should use them on product and landing pages, contact us pages, etc. Also, if you run a business podcast, you can leverage it for CTAs and conversions.
2. Conduct A/B tests
During the eCommerce development of your website, you will create different landing pages for various purposes. Some will be for sales and marketing; others will aim to get more newsletter subscribers. Since landing pages are important in your business growth and conversion rate optimization, you must ensure you’re moving forward with the right ones.
One of the best solutions is A/B tests, where you can use various landing pages with different texts and visuals and see which ones give the most productive results.
3. Train your team
Artificial intelligence and technology allow companies to automate many tasks and workflows. In the stage of conversion rate optimization, some marketers prefer using special salesforce automation software to simplify teamwork. This way, you have some little training to do with your employees.
When it comes to marketing teams, they need to focus on the constantly changing trends in their industry and keep up with everything digital. This allows them to optimize conversion rates as they now know how to handle difficult or critical situations and how to improve processes such as customer support.
Conclusion
Launching new products comes with challenges and drawbacks regarding conversions. However, if you properly implement the techniques mentioned above, you can succeed in your business operations at this stage. Later, you can track and analyze results to understand what works best in your brand’s case.
